Linchpin Marketing

Marion’s Story

8.27.14 0 Comments

PLAY VIDEO:Marion’s Story

Marion’s story is about a woman who suffered an extraordinary heart attack and the physician and team that would not give up on her.  The TV spot is the external face of a broader brand building program that also involved our INTERNALIZE program (see Lynn’s Story on this page) that tells the story of employees who make a difference in the lives of patients. This “inside/out” approach is a true example of how Linchpin-Marketing strategy for building brand preference.

 

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