Linchpin Marketing
You cannot manage your way to employee motivation.
It has to come from inside.
What it means to INTERNALIZE.

“To win in the marketplace you must first win in the workplace” this observation by Douglas Conant, CEO at Campbell Soup is a proven blueprint for success. Motivated and engaged employees make all the difference. If employees do not buy in to your business goals you may gain limited short-term results, but long-term, results may be more elusive. The frustrating thing for business is; you cannot manage your way to employee motivation. It has to come from inside.

When employees collect personal satisfaction from the actions they do as part of their work, motivation is a natural by-product. The Linchpin Marketing INTERNALIZE Program cultivates intrinsic motivation among employees. Our approach is to leverage meaningful connections between employees, customers and co-workers. These are the connections that are prerequisites for employee engagement, satisfaction and happiness at work.

A Linchpin Marketing INTERNALIZE Program is arguably the first and most important step for any strategic initiative. If you are planning a new product or service launch, customer service initiative or are just interested in learning more about the Linchpin Marketing INTERNALIZE Program contact us today.