Your most important customers are the ones you employ. If they don’t buy into your goals, if they do not make a connection with your mission, if they do not share a desire to exceed the expectations of every customer, your business plan will likely fail.
Employees are often the missing link, the wild card for any initiative. Your brand is what your employees want it to be, plain and simple. Any successful business plan must start with employees making the first purchase; buying into your goals.
Linchpin Marketing makes meaningful connections between your employees and your organization. We call it INTERNALIZING. Ask us about it.